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Promotional Products

When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth:

• Be distinctive. You’ll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to get the most bang for your branding buck when you generate a powerful contrast with competitors’ images. Do something different. View Promotional Products here
• The more times your slogans, logo, stories, colors, themes, values and other elements come before your intended public, the greater their effect. Normally, if you have dollars to spend this year spreading awareness of your brand, you’re better off creating thousands of small impressions than spending it all on one blow-out event. Think of the radio and TV ads that sing in your head while you’re trying to concentrate on something else. No matter how catchy those tunes, they wouldn’t do that if you heard them only once. The same goes for the world’s most creative restaurant sign. When prospective customers also see that logo on magnets at their friends’ houses, on tote bags at the day care center, on thermoses in taxicabs and on the uniforms of the local softball league -- then it’s really starting to make an impact.
• Be consistent. Branding works best when you use the same colors, the same musical theme, the same company name and the same symbols in all company materials and environments.
• Be persistent. Those within a company will be tempted to change the image of a brand way before it’s time to do so. Never, never modify or update a central element of a brand just because you’re tired of it. If it’s working, it can continue working for decades.
• A brand must stand for something and must be linked with something specific in the minds of your public.
• The more often people encounter your brand identity, the more you receive the benefits of familiarity, credibility and visibility that accompany branding. Giving away imprinted merchandise to potential buyers inexpensively keeps your brand in front of them. Tens of thousands of promotional items exist besides the familiar paperweights, coffee cups, T-shirts and jelly bean jars. Hold them out as premiums for sizable or frequent orders, or as prizes in monthly drawings.
• Make word of mouth easy. Hotmail and MCI are two companies that grew exponentially by making it easy or providing incentives to tell friends and relatives about their company. You can spread your brand quickly on a smaller scale by, for example, enclosing two business cards or promotional magnets in a mailing instead of just one, sending two hats when they ordered one and providing lots of opportunities for people to request brochures, catalogs or identity merchandise for friends and colleagues.
• Evolve as necessary. Brands may need to mutate when they’re perceived as misrepresenting a company that has changed or as out of step with the times.
• Be creative.
• Protect it. Registering a trademark gives you a measure of legal exclusivity on your brand identity, including sometimes even a color scheme, a product’s look and feel or an interior decorating scheme. Even so, you may need to police unauthorized usage of your brand elements by searching out offenders and sending cease-and-desist letters. Contact an intellectual property attorney for details.

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Branders.com - The worlds largest online seller of promotional products

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Corporate Logos - Whether you are looking for a specific Promotional item or just browsing for Promotional ideas, our site is your one-stop shopping source for Promotional Products.

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