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The number of businesses using the Internet as a search mechanism is booming. A survey released in February revealed that among the 5,582 online shoppers queried, one quarter of the searches were for merchants located near their homes or workplaces, which was more than twice the percentage estimated in 2003. The study, conducted by the Kelsey Group, a research and advisory firm based in Princeton, N.J., and BizRate.com, a shopping search engine, reported that 64% of respondents use search engines as the "main way" to find things on the Internet and that 44% are performing more local commercial searches online than in the previous year.

To expedite the listing process and to maximize return on investment from your advertising dollars, you may prefer to use the services of an online search advertising facilitator, such as Leads.com, that partners directly with selected IYPs and offers small and medium sized businesses a range of advertising packages including some not available directly from the IYPs.

MacRAE’S BLUE BOOK has recently become the Industrial Directory of YELLOWPAGES.COM. Owned by BellSouth and AT&T, YELLOWPAGES.COM is the fastest growing online and search directory in the U.S., serving over 70 million searches a month across their network. As a result, MacRAE’S has become the fastest growing major industrial directory in the world. With more than 1,000% traffic growth in the last 12 months, they now serve over a million visitors monthly.

MacRAE’S BLUE BOOK -- Yellow Pages Industrial Directory