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Paid Search Management

Management of Pay per Click: Working With a Search Marketing Partner to Maximize Your ROI

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective pay per click management strategy in place.

Proven Strategies

All the automation in the world is useless to you without a pay per click advertising strategy that is based on “service” - on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time. The Attorney Store has a paid search marketing team that’s dedicated solely to managing your pay per click advertising campaign both proactively and has demonstrated skills at managing client campaigns.

Our team manages the entire process for you, replacing guesswork with our methodology. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords across your target audience’s entire cycle to test for effectiveness in meeting your goals. And we coordinate the prudent use of pay per click advertising in concert with natural search engine optimization - advising on when to use one technique, when the other, and when both.

Understanding your Goals and Budget

Understanding your goals and budget are critical to the success of your pay per click program. And as search trends change, language usage develops and your services/products evolve, The Attorney Store continually recommends adjustments to your PPC strategy to keep you in front of your competition.

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