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You are here: Home: >> Web Site Services: >> Search Engine Optimization: >> SEO Introduction: >> Duplicate Content:

Duplicate Content

Google penalizes page rank when it determines that content is duplicated by other sites.

If your rankings have slipped then it's possible that your page contents have been duplicated causing a duplicate content penalty. Google doesn't want multiple copies of the same content cluttering their results pages so they will devalue all but one of the copies of the content based on the age of the page.

Don't Let Other People Benefit From Your Hard Work

Writing good quality content for your site is hard work! If someone has not paid you for your work (either with money or with a reciprocal link or other agreed payment) it is stolen!

Tips To Ensure You Avoid Duplicated Content

  • Put a copyright notice on the bottom of the page and warn that you check for duplicated content.
  • If you have multiple domains that point to the same site content take advantage of permanent redirection. (301 status report) This informs the spider of the redirection so they understand you are not putting up duplicate content.
  • When you have an article to get republished on other sites send them in a text format. (Articles are a great way to quality incoming links by the way!) This ensures that when the article is republished it will be reformatted and viewed by the search spiders as original.

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